This report proposes the launch of ‘Splash-O-La’, a 12-piece capsule collection for Moschino’s expansion into the China market, aimed at strengthening the brand’s image and driving economic growth. The report includes a comprehensive PESTLE, SWOT, competitor, retail, and consumer analysis. Strategic frameworks such as PASTA, SOSTAC, Ansoff Matrix, and BCG Matrix are applied to identify market opportunities and support the collection’s successful launch.
SKILLS APPLIED: Brand expansion strategy and market entry, strategic analysis, strategic framework application, consumer insights and growth strategy, Problem solving and market opportunity identification.
Objective:
The objective of this project was to develop a comprehensive and sustainable 12-piece capsule collection for a luxury brand. Splash-O-La, my personal concept, is a limited-edition swimwear line created for Moschino’s strategic expansion into the Chinese market. The collection aimed to align Moschino’s bold and playful brand identity with the increasing demand for eco-friendly luxury fashion, while leveraging key market opportunities to strengthen the brand’s presence and drive economic growth in one of the world’s largest luxury markets.
Project type: Individual Project
Duration: January 2022 – April 2022.
Challenges Faced:
How I Overcame Them:
Result:
The Splash-O-La capsule swimwear collection successfully demonstrated how Moschino could expand into the Chinese market with a focus on sustainability. The collection was praised for blending Moschino’s playful design ethos with eco-conscious practices. The strategic use of market frameworks provided a clear roadmap for entering the Chinese market, offering actionable insights for Moschino’s sustainable growth. Although an academic project, Splash-O-La was recognized for its potential real-world application and ability to position Moschino as a leader in eco-friendly luxury swimwear.