Trends Analysis – Future of Fashion

This research report analyzes the emergence, development, and projected evolution over the next 10 years of three key trends in the luxury market: collaboration culture in the luxury market, the rise of the luxury pre-loved market, and gamification in the luxury market. Each trend is examined in terms of its current impact on the luxury sector and its potential for shaping future consumer behaviour and industry strategies.

 

SKILLS APPLIED: Trend analysis and forecasting, strategic thinking and long-term planning, market insights and consumer behaviour trends, research and data interpretation, strategic recommendations and future scenario planning.

 

Objective:

As part of the research report for my undergraduate degree, I conducted a comprehensive analysis of three emerging trends in the luxury market: collaboration culture, the rise of the luxury pre-loved market, and gamification. The report examines how these trends have evolved and projects their potential development over the next 10 years. This analysis is supported by both primary and secondary research, using sociological theories and historical fashion trends to interpret the results.

 

Duration: April 2024- June 2024

 

Project type: Individual Project.

 

Challenges Faced:

  • Interpreting socio-economic and cultural shifts in fashion trends: Understanding how shifts in consumer behavior, sustainability demands, and digital transformation will impact the luxury market in the long term.
  • Visualizing trend development over a decade: Projecting the future of these trends involved considering both contemporary developments and future possibilities.
  • Incorporating feedback and aligning it with digital research tools: Collecting relevant data through surveys, interviews, and e-research on the Padlet platform while integrating these findings cohesively into the analysis.

 

How I Overcame Them:

  • Comprehensive primary and secondary research: I conducted interviews and surveys with industry professionals and consumers, focusing on their experiences with luxury products and sustainability concerns. The findings helped form a well-rounded analysis of each trend.
  • Utilizing digital tools for visual research: I created a Padlet platform to present the evolution of each trend, incorporating visual data, articles, and multimedia to illustrate key points. This helped make the research more accessible and engaging.
  • Historical and theoretical frameworks: Drawing on fashion history and sociological theories allowed me to interpret the trends and predict their future development with a solid contextual foundation.

 

Result:

This academic report provided a thorough analysis of the selected trends, receiving positive feedback for its depth and clarity. It highlighted the growing influence of sustainability, digitalization, and immersive experiences in shaping the future of luxury fashion. The research demonstrated the ongoing shift in consumer behavior, particularly among Gen Z and millennials, and offered strategic insights into how luxury brands can adapt over the next decade.

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