This research report analyzes the emergence, development, and projected evolution over the next 10 years of three key trends in the luxury market: collaboration culture in the luxury market, the rise of the luxury pre-loved market, and gamification in the luxury market. Each trend is examined in terms of its current impact on the luxury sector and its potential for shaping future consumer behaviour and industry strategies.
SKILLS APPLIED: Trend analysis and forecasting, strategic thinking and long-term planning, market insights and consumer behaviour trends, research and data interpretation, strategic recommendations and future scenario planning.
Objective:
As part of the research report for my undergraduate degree, I conducted a comprehensive analysis of three emerging trends in the luxury market: collaboration culture, the rise of the luxury pre-loved market, and gamification. The report examines how these trends have evolved and projects their potential development over the next 10 years. This analysis is supported by both primary and secondary research, using sociological theories and historical fashion trends to interpret the results.
Duration: April 2024- June 2024
Project type: Individual Project.
Challenges Faced:
How I Overcame Them:
Result:
This academic report provided a thorough analysis of the selected trends, receiving positive feedback for its depth and clarity. It highlighted the growing influence of sustainability, digitalization, and immersive experiences in shaping the future of luxury fashion. The research demonstrated the ongoing shift in consumer behavior, particularly among Gen Z and millennials, and offered strategic insights into how luxury brands can adapt over the next decade.